Clothing brand Fab India has caught itself in a controversy ahead of its Diwali collection launch. The brand has been accused of ‘hurting sentiments’ as they have titled their Diwali 2021 collection as ‘Jashn-E-Rivaaz’.
BJP Yuva Morcha President and MP Tejaswi Surya have criticised the brand for ‘abrahminising Hindu festivals’, in a tweet. He observed that the models wearing ‘non-traditional’ clothes need to be called out. “Deepavali is not Jash-e-Riwaaz. This deliberate attempt of ‘abrahaminisation’ of Hindu festivals, depicting models without traditional Hindu attires, must be called out. And brands like @FabindiaNews must face economic costs for such deliberate misadventures”, he wrote in a tweet on Monday. “As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture,” Fabindia had tweeted sharing a picture of their new collection being worn by models.
The hashtag ‘#BoycottFabIndia’ is now trending on Twitter being used widely by Hindu right-wing supporters and sympathisers. This is yet another controversy that is being launched against a popular brand. Earlier this year, a Tanishq ad was also widely condemned by the right-wing, for showing a Muslim household welcoming a Hindu bride for their son. The ad was told to be promoting the bogus propaganda, ‘love jihad’.
Toni News Desk
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