LAADLI INITIATIVE PAVING WAY TOWARDS A GENDER JUST SOCIETY

 

The National LAADLI media and advertising awards for Gender sensitivity was held on Sunday, 5th December and awarded noteworthy work in the fields of journalism , advertising, films ,television ,theatre and books .The 11th edition of the awards was conducted online owing to the current covid situation in the country. The honourable Norwegian Ambassador, Hans Jacob Frydelund and Mr Sriram Haridass, Country Representative , UNFPA india, were the guests of honour. Mrinal Pandey , the notable television personality and writer was the chief guest. The initiative was supported by UNFPA and Norwegien Embassy  in India.

 

THE MEDIA PLAYS A VITAL ROLE IN SHAPING ONES IDENTITY : THE NORWEGIAN AMBASSADOR SAID

 The Ambassador congratulated Laadli Media Awards for their tremendous contributions to work towards a more gender just society .

“ Media plays a vital role towards creating a safe platform for people to raise their voices, and  helps to form their identities, social norms and values in relation to gender. The media should put more efforts in making this space more inclusive and strive to ensure equality especially in dealing with such important concerns like gender sensitivity and gender neutral perspectives “ . He said.

Laadli is a Mumbai based organisation for women empowerment and gender equality with an aim for achieving inclusivity and understanding inetrsectionality within the gender. This award ceremony was a milestone in achieving equal spaces for women in media and journalism . The platform that are predominantly controlled by men .

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